ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and resume-building skills. In a time when writing and communication skills rank high on recruiters’ wish lists, this proven text helps you develop job-readiness for the 21st century. Ensure you are job-ready with the number one choice - Guffey/Lowey’s ESSENTIALS OF BUSINESS COMMUNICATION, 11E.
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